Creative Lead

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Course curriculum

1. Welcome Intro with Caroline
2. Remote Work
3. Team Structure
4. Figma File Organization
1. Staying Curious
2. How to stay curious
1. Intro
2. Design Director
3. Creative Leads x UX/UI Leads
4. Developers
1. Leading
2. Handing off to Execution Team
3. Creating Accountability
1. Intro
2. Foundations
1. Client Meeting Slide
2. Storytelling At Amply
1. Understanding the Project Brief
2. Discovery Call 1 Prep
3. Discovery Takeaways Doc
4. Discovery Call 1: The In-Person Meeting
5. Discovery Call 2 Delivery 1) Competitor Analysis
6. Competitor Analysis: Creative Lead Perspective
7. Discovery Call 2 Deliver 2) Moodboards: How to get started
1. Welcome to Content!
2. Outlining Content Phase Process
3. Homepage Content Strategy
4. Workshop: Homepage Layout
5. B2B Intro
6. B2B Workshop: Homepage Layout For Conversion
1. Hero Exercise 1) Visual Elements Moodboards
2. Hero Exercise 2) Hero Concept Planning
3. Hero Round 1: Messaging
4. Hero Round 1: Visual Identity
5. Hero Round 1: Examples
6. Hero: Client Expectations
7. Hero Quiz
8. Workshop: Heroes
1. Stock Photos
2. Secondary Pages Hero Design
1. Component Library
2. Dev Lead Webflow Workshop
3. UX/UI Lead Success Sharing Session
4. All about Form: Sharing Session / Meli

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